The claim is that Carnation Milk is the milk to drink. The audience is children and babies, which is demonstrated with a can size for babies. An example of ethos is that the milk has been bought for years, which is implied by the grass that stays green all year. For pathos, there is a claim that the milk comes from contented cows. Logos is demonstrated multiple times with claims that the milk is sterilized, condensed, evaporated, and unsweetened. The price for the cans is also low.
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